To us, Data Solutions are at the core of customer acquisition management, therefore our “data solutions” are baked into the methodologies and systems we use to manage customer prospects and inquiries generated by all marketing channels. We view ourselves as the “connective tissue" between advertising and customer relationship management.
While customer acquisition management has many similarities to lead management, for the most part, lead management doesn’t focus on or provide a closed-loop reporting system. “Lead Generators” aren’t typically concerned about the overall performance and LTV — WE ARE! We want our clients to know EXACTLY how an inquiry performs through its life-cycle. We want you to know the effectiveness of the various promotional activities.
Our “data solutions” allow organizations to realize continuous improvements in both marketing activities and customer acquisition systems. Through our data solutions, we create an orderly architecture for managing large volumes of customer inquiries, or leads. By creating methods and processes to track key acquisition metrics, our clients can get a more accurate picture of what traffic and new customers result from each channel.